“Diesel engines aren’t going anywhere anytime soon. But the venerated San Antonio enterprise is trying to carve a path to an electrified future, even if Holt sees diesel equipment sticking around for some time. Meanwhile, Holt’s business has long consisted of selling diesel-powered heavy-duty equipment such as trucks, tractors and generators to other businesses - often to oil and gas companies or other industrial operations. Host Seth Clevenger and ZF’s Julien Plenchette consider how today’s advanced driver-assist systems technologies can support drivers and make them feel better behind the wheel. RS96: How Can ADAS Technology Raise the Bar for Safety in Trucking?.Last summer, Holt Truck Centers signed a deal to become the certified dealer of Phoenix-based Nikola Corp.’s trucks in Texas. That’s the way that Holt Truck Centers - a subsidiary of the Holt companies, which are owned by the same family as the San Antonio Spurs - is trying to pitch customers on the value of the electric semi-trucks. After all, diesel is costly these days, and electric motors have far fewer moving parts that need maintenance. and how it can help their business’s bottom line. The men were trying to learn about the truck - a hulking, battery-powered electric Nikola-branded semi that’s among a few dozen of its kind in the U.S. WACO, Texas - A country music group played softly in the background as men wearing cowboy boots and trucker hats ogled an odd European-looking, flat-faced semi-truck that stood out among the traditional tractors and trucks that surrounded it. A Nikola Tre battery-electric heavy duty truck at the Nikola Corp.-Iveco SpA joint venture electric truck plant in Ulm, Germany.
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